LEARN MORE AT www.richardgreiber.info

Rick has worked in the sale and marketing of surgical devices and implants, since the early 1990's, taking a short break in 1994 to complete an MBA at the University of Chicago Booth Graduate School of Business.  The first surgery he viewed, in late 1989, nearly overcame him.  It involved abdominal surgery, with resectioning of bowel (intestine) for colon cancer, wherein the initial nausea of viewing the patient's many feet of intestines "run" (palpated by hand) by the surgeon was quickly surpassed by a stream of questions.  Why run the bowel?  What will cancerous tissue appear as, and how can it be distinguished from healthy non-cancerous tissue?  How can the surgeon know that all cancer has been removed?  What is the long term prognosis for this patient post-operatively?  That was first foray into the operating room, which would be followed by many more over the years.  Surgery has always been an interesting and thought provoking field, and most surgeons are quite happy to share their knowledge.  Over the past thirty years, the development and evolution of minimally invasive surgery procedures, in a variety of disciplines from ENT, urology, and gynecology, to orthopaedics, neurosurgery, and spinal surgery, has been fascinating to watch.   

Rick is currently employed at Life Spine, Inc., a high-growth spinal implant company, which has launched numerous minimally invasive product lines, focused on treatment of a variety of spinal pathologic conditions.  Well regarded in the industry, with an extensive network of worldwide contacts within the spine industry, he has proven experience in building new distribution, sales and markets.  Prior to joining Life Spine, he spent several years in progressive sales and marketing roles at Richard Wolf Medical, in surgical endoscopy; C.R. Bard's Vascular Systems Division; Ethicon, Inc., a division of Johnson & Johnson; and Xerox.  Rick was awarded an Evans Scholarship to the University of Wisconsin, and later completed his masters at the University of Chicago-Booth Business School.

His experience is multifaceted, and covers a wide range of sales and marketing activities:

- Strategic Marketing Planning 

- Sales Proposals and Agreements

- International Sales & Market Development

- Contract Structuring & Negotiations

- Product Development & Management

- Distributor & Direct Channel Management

- Regulatory Compliance

- Product Naming & Branding

- Advertising, Public Relations & Promotions

- Team Building, Training, Mentoring & Leadership

- Customer Needs Analysis, Service & Satisfaction

More content and images from Rick's career and professional life can be found at www.richardgreiber.info